The times they are a changin’ Issue#2

May 13, 2020

Change is the only constant in life

Here we are with the next instalment of our Dry Crust/Buzzit update – the times they are a changing. Of course that is the title of Bob Dylan’s 1964 song, as pertinent now as it was then, as it has been in all the intervening years.

We often quote the line – ‘Change is the only constant in life.’
It comes from the ancient Greek philosopher Heraclitus.

Heraclitus was a pioneer of wisdom who lived over 500 years before Jesus Christ. His thoughts fed into the writings of Aristotle and Plato.

It will be a relief now to be down to level two and working back in your offices with some face to face contact. The coronavirus situation has certainly brought upon us an unprecedented time of change. It has forced us to think of new ways to stay in touch and everyone it seems has turned to social media to compensate for the lack of face-to-face human contact.

Musicians and artists, writers, poets, bloggers and politicians of all elks have turned to social media to get their music, art, poetry and points of view out to their audience.

And one thing this has done is thrust the social media channels into the frontline of community engagement. More than ever now, it will be essential for us to have a comprehensive social media strategy operating to maintain communication with our residents and stakeholders.

I would encourage you to explore all the features of Buzzit via our online tutorials so that you can make the most of the features it offers. By maximising your use of your Buzzit platform, you will put yourself on the frontline of community engagement by providing effective, measured and informed communication for these changing times.

Feel free to give me a call with questions or for any help you need.

Change is the only constant in life

Promoting your region and local businesses

to your residents and stakeholders

The coronavirus situation has certainly brought upon New Zealand and its communities an unprecedented time of change.

The lockdown imposed across the country has had a major impact on the life of our communities and upon the small businesses that have provided the goods and services that, like glue, hold our communities together.

In the face of reduced domestic travel, and the need for small, local businesses to stay viable in the wake of the economic strains the lockdown has placed upon them, we at Dry Crust have put together a strategy designed to:

  1. mobilise communities to support their local businesses, and
  2. encourage local people to get out and enjoy their local attractions

Under the banner ‘discover the world at your back door!’, and using a campaign of online, print, broadcast and out of home media, the strategy brings a new urgency to the ‘buy local’ theme and aims to raise awareness of the attractions on offer in your local region.

We may not be able to travel the world as we did once, but we can discover our own local world and help keep local businesses alive with our patronage.

If you want to find out more, give mark a call on 027 215 4969.

Promoting your region and local businesses

Buzzit layouts that make for engaging reading

Buzzit offers you’re a number of page layout options that enhance the design of your flip book while maintaining a consistent, professional look and feel that your readers are keen to engage with.

From single screen layouts with pics and videos to double screen layouts with a number of stories and pics on display, you can create very attractive publications.

Layout features

Our layout features let you have single screen and double screen adverts as well as full screen pics and illustrations. You can create facing page articles, text only articles or place feature images within copy.

Check out the tutorial video below on how to create an article within the Buzit platform:

And then have a practise to experiment with the different options. The more familiar you become with using the layout options, the more proficient you will become at creating interesting flipbook publications.

Project profile: Rangitikei District Council rebrand

We always enjoy working on projects on behalf of our clients.

Rangitikei is renowned for having the most prolific kowhai stand in New Zealand. The kowhai is a cultural & social icon, held dearly by many; it is an important and an overlooked ecological feature of the District.

Here’s a rebranding project we carried out for the Rangitikei District Council.



You can find samples of our work on our website here:

Project profile: Rangitikei District Council rebrand

DryCrust here to help

We are all on board to help with anything you may need in the way of communication services – graphic design, publications and Buzzit posts.

We of course all work from our respective homes. Mark is based in Golden Bay during the lockdown but also works out of Snells Beach when grandparent duty calls. Kiriana (graphic design, publications and Buzzit operation) is based in Christchurch; Leigh (graphic design, publications) works out of Nelson and Michael (Buzzit development and maintenance) is in Christchurch.

Drop us a line:



DryCrust here to help