Jude Raffills Giftware Design
Brand strategy & marketing
Categories: Branding, Commerical, Printed marketing, Web design
A start up business that wanted a brand to capture the attention of its clients and promote the design sophistication of its products. As well, it had to convey the ethos of its owner. Stationery, collateral, newsletter, product branding and signage were all part of the package. Product photography was essential in capturing the life and appeal in each piece of work.
Clean sharp lines that reflected the skill and craftsmanship of the creator and his giftware range were to the fore in the brief for this delicious website. Dry Crust’s photographer has captured the artisan and appeal evident in each product. The website has proved timeless in its appearance and continues to serve the business so well in providing information for existing outlets, attracting new outlets and providing a facility for online product ordering.
